Case Study: Piece of Cake
Jun 1, 2021
Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market.
Products: Block Wave Table Tent
Personalization: Digitally printed in full color on flat ad panels, pop-out waves, and behind those panels.
Method of Distribution: Since the bakery owner was focusing on garnering more local interest, they personally handed these counter ads to wedding professionals they already knew or had reached out to via phone or email.
Marketing Outcome: The Block Wave Table Tent is an eye-catching piece by itself. But couple that with an on-brand design with a delicious looking cake, and this small, budget-friendly marketing piece garnered a considerable amount of interest with brides and grooms and led to a healthy increase in custom wedding cake sales.
Source: Warwick Publishing Co.